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Marketing Associate

Fairfax, VA

Join a growing team of fun, innovative marketers

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Marketing Associate

Fairfax, VA

About the Marketing Associate Position

The Marketing Associate role at DD is an entry-level position performing a wide variety of real-time marketing projects. Marketing Associates create content and manage specific projects for nonprofit and higher education clients involving blogging, landing pages, ebooks, infographics, social media, videos, emails, and website optimization. This is a highly collaborative, team-player role that involves attention to detail to track dozens of marketing metrics to improve the effectiveness of our inbound marketing campaigns using data from our software platforms. Our Marketing Associates are part creative thinkers, part project managers, part content editors, and part technology innovators. This role can be heavy part-time to full-time, depending on skill level and experience, and is a gateway to more advanced roles within the DD Team.

JOB DUTIES:

Content Creation

  • Create various types of content for marketing campaigns for multiple clients
  • Write and edit blog posts
  • Create and edit long-form content (eBooks, reports, infographics, slide decks, etc.)
  • Create landing pages, forms and social media content using marketing software tools (HubSpot)
  • Manage paid social media promotions on various social networks
  • Draft, test and transmit various types of emails
  • Help maintain content calendar and deadlines
  • Communicate with senior DD team members about status of content and project deadlines

Marketing Project Support

  • Direct support to DD marketing consultants and project managers
  • Research information or solutions to specific projects
  • Create/edit reports
  • Proofread print and digital content for grammar and typographical errors
  • Brainstorm strategies for social media content centered around inbound campaigns

Professional Development & Brand-building

  • Research innovative methods and ideas for content and inbound marketing trends
  • Read and share relevant content from professional blogs
  • Write about successful inbound marketing topics for DD marketing blogs
  • Maintain active professional profiles on social networks under the DD brand (Twitter, LinkedIn, etc.)

IDEAL SKILLS:  

  • Excellent writing and communication skills
  • Propensity for technology, creative thinking, and inbound marketing theory
  • Basic understanding of website design, digital media, and content marketing
  • Care about the causes/business goals of our clients
  • Enjoy problem solving
  • Strong organization skills and attention to detail
  • Desire to grow in learning and professional development

POSITION TYPE:

Part-time or Full-time position, depending on experience and qualifications.

ADVANCEMENT OPPORTUNITIES:

Marketing Technologist, Senior Marketing Associate, Inbound Marketing Strategist, Editorial Manager, Inbound Marketing Consultant, Digital Advertising Specialist

CONTACT

Email resume, cover letter, writing samples and character references to Tony Fraga, CEO at tony@directdevelopment.com and Teresa De Brey, Director of Marketing Operations, at teresa@directdevelopment.com

 

We live by our 6 Core Values

Treat Clients Like Family

We believe that the roots of great success are great relationships, which is why with us, you get a team — not just a vendor. Your challenges become our challenges and we commit to serving you and your team like you’re one of us.

Be Ridiculously Helpful

You know that feeling you get when you shop at a Trader Joe’s, get helped on the side of the road by AAA, or talk to a Zappos customer service representative? These brands propagate a kind of service that is responsive, personal, and easy — and we strive to emulate them (and then some).

Challenge Conventional Thinking

There’s a lot of fluffy advice thrown around in the marketing technology space (not to mention all the jargon)! Our team researches, tests, and thinks on repeat to bring you marketing strategies that are contextually relevant to your needs — let’s just say we’re healthily skeptical about “industry best practices.”

Treasure Transparency

Authenticity has become such a buzzword these days, but we do pride ourselves in being honest and forthcoming in our pricing, in our strategic recommendations, in our services, and in our projected outcomes. Most of our team members are human (all except Calvin), which means that every once and a while we make mistakes. When we do, we let you know immediately and collaborate on how to best reconcile the situation.

Adapt and Improve

Just when you think you’ve figured out how to increase organic leads from SEO or generate more prospects through Social Ads, Google and Facebook pull a fast one on you and change their algorithms — how rude. At DD, our clients trust us to adapt and improve our strategic game plans, our products, and our services to maximize their investment as the digital landscape morphs.

Make it Fridge-Worthy

Excellence is what we strive for in everything that we create — whether it be a blog posts, a website, an eBook, or a chatbot. Our goal is to execute well-thought-out strategies that produce exceptional pieces of content which generate remarkable results.

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