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And the secret to success for nonprofits is…

Posted on 8/30/17 10:41 AM

SNAPCHAT MAY BE FAILING ON WALL STREET, BUT THEY’RE NOT DONE YET:

HANDPICKED BY ZACH BUSEKRUS

The stock price for Snapchat has continued to drop, but there is some good news: Snapchat is still bigger than Instagram for younger U.S. millennials. From ages 18 to 24, Snapchat is third on the list for unique visitors behind YouTube and Facebook. Having a young base of users could mean a promising future for the picture messaging app.

Why this matters...

If the younger generations are using Snapchat so frequently then you should be including it in your long-term donor acquisition strategy. Many people believe millennials don’t give to charity, but here’s what the data actually says about millennial giving.

YOUR LOW CONVERSION RATE MIGHT BE YOUR FAULT:

HANDPICKED BY TONY FRAGA

A conversion rate can be low for many reasons, but only a few of them are in your control. First things first, make sure your website is optimized for conversions. These 5 tips should help you determine if you are getting in your own way when it comes to getting conversions on your site.

Why this matters...

In order to effectively capture and follow up with new visitors to your website you need their email address — and one of the most basic ways to get capture emails is enticing visitors to convert on simple forms on your site. This shows they’re interested in something you have to offer, and provides your development team with relevant info they need to compel each prospect to take action.If you want even more tactics to increase your conversion rate, check out one of our latest blog posts!

WHAT’S THE SECRET TO SUCCESS FOR NONPROFITS?

HANDPICKED BY JULIA FABIAN

According to Nonprofit Hub, the secret to success is stories. Stories lure people in and draw immediate interest. Often times a blog post has an identical twin out there on the internet somewhere, but a story is unique and can’t be copied. Nonprofit Hub also included five buckets in which to group your stories, based on their content and purpose.

Why this matters...

Creating content is a necessity, but you know that by now. Posting on a variety of topics and building a "content mountain" can provide a larger appeal to readers. Stories are a great way to gain interest from people outside your contact list, and push those in the list further down the funnel.

Topics: Nonprofit Marketing, Snapchat, Conversion Rate Optimization

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Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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