WHAT'S A LOW BOUNCE RATE AND HOW TO FIX IT:
HANDPICKED BY ZACH BUSEKRUS
Why this matters...
Is your nonprofit's content resonating with your constituents? A good place to look would be at your bounce rate on pages that contain informational content, blog posts, or premium content. If these pages have high bounce rates then you may want to look at creating more in-depth and relevant content that will inspire potential donors to keep exploring your site. The more they feel connected or emotionally moved by your mission, the more likely they are to donate.