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Are you wasting time brainstorming blog topics?

Posted on 8/2/17 9:06 AM

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ADAPTING YOUR SOCIAL MEDIA STRATEGY TO STAY CONNECTED:

HANDPICKED BY ZACH BUSEKRUS

Social media has yet to sit still, and there’s no reason to think it ever will. A recent HubSpot article highlights the trends that you need to know in order to be successful on social media. This extensive post covers the shifts in social media and how it will change the way marketers reach users. If you feel as if you don’t have time to read the full article (which is definitely worth your time) we’ll give you some quick highlights: mobile first, video, paid ads, and exploring new channels.

Why this matters...

Social media is the present — and future — of marketing, and without it you’ll be buried by the competition. The younger people are, the more active they are on social media — and the better they are at spotting poor quality content. This is an up-and-coming donor group, relatively young people who are essentially social media experts, through their personal use, without ever taking a single course or reading any book on the subject. They’ve been entrenched with it their entire lives, so don’t try and pull a fast one on them and put out mediocre social content thinking they won’t notice.

SEO SHOULD BE THE FOUNDATION OF CONTENT, NOT AN AFTERTHOUGHT:

HANDPICKED BY TONY FRAGA

Search Engine Land details why SEO needs to come first and how it makes content creation easier. Rather than being an afterthought, SEO should help determine your content instead of being the final step. Knowing how people search and find your site is crucial, and once that is figured out you can maximize blog posts by creating content people care about most. This process allows for quicker turnaround time for blog posts and content that drives more visitors to your site.

Why this matters...

Rather than sitting in the conference room and brainstorming what you THINK potential donors may want, why don’t you just check your keywords and see how they’re finding you and what they’re engaging with? Creating content around what they’re searching for will give you a snowball effect that continues to grow your organization’s presence and score mad points with Google.

MARKETING AUTOMATION IS A LOT LIKE BUILDING LEGOS:

HANDPICKED BY JULIA FABIAN

When building a lego masterpiece the instruction manual says to build it in pieces and then put them all together at the end – the same goes for your marketing automation. MarTech highlights the benefits of lego-style marketing automation and how you can make it work. They detail where to begin and how to continue building to ensure you have a complete marketing automation strategy in place.

Why this matters...

As the digital shift continues to grow and change you need to plan accordingly. Marketing automation can be the difference between flourishing and plateauing. Breaking it up into pieces makes it easier to conquer and feel less overwhelming. Here’s how to get started!  

Topics: Social Media, Keywords, Marketing Skills

About Novus

Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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