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Don’t Let Your Marketing be a Sphere

Posted on 4/3/17 7:01 AM



If your marketing could be rolled down a hill, then there’s a big problem. Do you see where I’m going with this? POINTLESS, like a sphere. If you aren’t using marketing technology to track, analyze, and report your marketing efforts in order to learn and grow from them, then what is the point? Analyzing and reporting allows you to assess which marketing efforts were most successful, and more importantly, what made them successful so that you can repeat it in the future. According to an eMarketer survey, 62 percent of senior marketers in Australia, the U.K., and the U.S. say the main reason they use marketing technology is to better understand customers and prospects.

Why this matters...

Reaching potential donors can be a difficult task, especially when other nonprofits are attempting to reach them as well. In order to aid your marketing efforts, and ensure you aren’t wasting money, you need to track each of your campaigns and determine what worked and what didn’t. Learning from previous campaigns and then adapting and making changes is a vital part of nonprofit marketing. When dealing with an ever-changing audience, you need to stay on top of trends and techniques that appeal to the mass. Constantly monitoring your marketing efforts is the best way to see who your ads are connecting with.



A picture says 1,000 words, so don’t write 1,000 words because odds are nobody is going to read all of it. A baby enjoys the pictures in a book, more than the words, because they’re visually appealing. Well, it turns out that every other age group likes pictures, too. Articles with an image every 75-100 words receive double the social media shares when compared to articles with fewer images. It’s beneficial in so many ways: It breaks up the page, provides the reader a different feel, and increases memory recall. Infographics are a great way to display information in a format that is engaging and also provides quality information to your audience.

Why this matters...

With the constant need for information to be delivered in the shortest and simplest way possible, images and infographics provide you with the perfect opportunity to reach and engage those potential donors who might be hesitant to read a full blog post or ebook. Creating the perfect blend of information and visual appeal is not easy, but if you dedicate the time there is potential for a huge payoff.



In classic Facebook fashion, they have taken another company’s unique idea and added it into their platform. This time Facebook has taken Snapchat Stories and integrated it into their site  — in an attempt to diminish the rise of Snapchat. Facebook has a much larger audience than Snapchat, both in the U.S. and across the world, but that doesn’t mean Facebook isn’t going to put the pedal to the metal. Younger users seem to be more inclined to check Snapchat before Facebook, but Facebook is looking to reverse that trend. This is a very new feature to Facebook, however, it has all the makings of becoming incredibly popular.

Why this matters...

I think it’s safe to say most nonprofit organizations have more Facebook followers than Snapchat friends. With this new Facebook feature you can show your followers what you’re doing, rather than telling them in a short post. This type of content is much more engaging and more likely to be interacted with. It’s a cool new feature, that if used from the beginning can make your organization appear up-to-date and thus, draw more people to your Facebook page, where a perfectly placed “Donate” button should be.

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Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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