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Email is kinda like the show Friends

Posted on 7/19/17 9:17 AM

THE SOCIAL MEDIA GIANTS ARE TEAMING UP AGAINST THE FCC:

HANDPICKED BY TONY FRAGA

It must be a scary thing to have Facebook (which includes Instagram), Twitter, and Snapchat gunning for you! The FCC is currently considering changes to net neutrality, which does not sit well with these social powerhouses. Net neutrality is the principle that Internet service providers can’t favor or block certain websites — to read more, visit Twitter’s #NetNeutrality campaign.

Why this matters...

First of all, if the top social media companies in the world are supporting net neutrality for the good of the Internet, then you probably should too. Letting Internet service providers like Verizon or AT&T control how fast a page loads (if at all) could be detrimental to your site. If inbound or outbound links on your blog (or even worse, your homepage) are being stalled, then it reflects poorly on your organization and could deter potential donors.

EMAIL IS KINDA LIKE THE SHOW FRIENDS:

HANDPICKED BY ZACH BUSEKRUS

It might not be as funny or entertaining, but they are both getting pretty old but somehow still engaging people. The average time people spent reading an email is actually up since 2011. Despite the shrinking attention span of people across the globe, email has prevailed, and this is in part due to the ease of mobile email. About 60 percent of opened emails on mobile were read for more than eight seconds in 2016, which is quite astounding.

Why this matters...

Even though social media is growing at rates that are barely fathomable, email marketing is still an excellent way to reach and engage potential constituents. If they’re spending at least 8 seconds reading your email, be sure to offer them valuable content that can help them learn more about your organization and mission. If these readers feel as though you are wasting their time even once, you may lose their attention all together.

HERE’S HOW TO REACH AND CONNECT WITH GEN Z:

HANDPICKED BY JULIA FABIAN

As the years go by, your organization needs to adapt to prospective constituents and search for them via the trending channels. Connecting with Gen Z can be less challenging than you may think, you just need to be looking in the right places. Hint: It’s on social media, and your main attractions should be eye-catching visuals and intriguing social copy.

Why this matters...

Gen Z is the latest generation to emerge as potential donors to your organization. Connecting and engaging with them is very different from older generations. For Gen Z, it’s all about reaching them on social media and luring them to your website with creative content and appealing visuals. If you need help creating killer copy for social media, this blog post should be very helpful.

Topics: Social Media, Email Marketing

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