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If you’re running a #GivingTuesday campaign without this, start over

Posted on 11/15/17 9:18 AM



Facebook and the Bill & Melinda Gates Foundation are here to hand out some money! Your nonprofit will have to raise some, but whatever you raise on Facebook they will match until they spend $2 million. This post goes over all the rules, tools, and tips you’ll need to be successful this #GivingTuesday.

Why this matters...

Money matters. Nonprofits are almost always struggling for money, so do some of the work yourself and then let Facebook and Bill Gates help your organization out a bit. #GivingTuesday is one of the biggest donation days of the year and your organization can’t afford to let it come and go without capitalizing on this amazing opportunity. Get started here!



Why? Because the average person has an attention span shorter than a goldfish – eight seconds. So, how does this short attention span effect content marketing? In many ways, but this article covers the four most important strategies you can take to ensure users read your content and feel connected afterwards.

Why this matters...

If you can’t capture a potential constituent’s attention in the first seven seconds, according to Tribute Media, then you have lost them. Go take a look at your site, is there compelling information that makes you want to read more in seven seconds? This would look like a conversion opportunity, a video, or a catchy title that pulls users in. If not, it might be time for a change.



Where are people getting their news? According to a new Pew Research report, 26% of Americans are turning to multiple social media platforms to get their news. Last year that percentage was at 18% and in 2013 it was at a measly 15%. The lower the number of users the platform has, the more likely that audience goes to other platforms to get their news.

Why this matters...

You can craft a social message in a few seconds so why not go all out and do one for each platform when a new piece of content publishes? If you regularly post on Facebook or Twitter, you should expand and start doing Facebook AND Twitter – consider throwing LinkedIn and Instagram into the mix as well. When prospective donors are contemplating a donation to your organization they will absolutely go through ALL of your social accounts, so don’t just be active on one or two. 

Topics: Nonprofit, Social Media, Content Marketing

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Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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