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Left foot. Two stomps – hands on your keys, hands on your keys

Posted on 9/27/17 11:26 AM

CONVERT ONE-TIME GIVERS TO RECURRING DONORS VIA EMAIL:

HANDPICKED BY TONY FRAGA

Entrepreneur is here to guide you through converting a one-time donor into a recurring supporter. They believe that many nonprofits are not taking full advantage of email, which is considered to be one of the most powerful tools for fundraising. If you have a large one-time donor base, this may be the blog post that could provide you the information that can push your organization to the next level.  

Why this matters...

Nonprofits that take full advantage of email owe as much as 41 percent of their online revenue to this strategy. Email has been around for decades, but that doesn’t mean it’s going anywhere or becoming any less effective. By following these four steps that Entrepreneur outlined, you may be able to boost the power of your email marketing and get more money in return.

DON’T DOUBT BLOGGING… EVER:

HANDPICKED BY ZACH BUSEKRUS

Blogging occasionally gets a bad rap, but HubSpot is here to tell you why that’s just downright nonsense. Some blogs might be ineffective, but that’s because they’re most likely not being utilized correctly. This post goes over fundamental blog tips and the change that marketers have seen over the years from their blogging efforts. If you aren’t in the mood to read it, here’s a quick summary: blogging is more important now than ever.

Why this matters...

The people who think blogging isn’t effective or a good use of time probably have zero idea what the data actually says. According to HubSpot, 53% of marketers say blog content creation is their top inbound marketing priority. That means a MAJORITY of marketers think blog content creation is their TOP inbound marketing priority. Print this out and staple it around your office so everyone knows just how valuable blogging is.

JUST ANOTHER WAY FOR USERS TO SEE YOUR FACEBOOK ADS, AGAIN:

HANDPICKED BY JULIA FABIAN

Facebook is rolling out a new feature that allows users to see which Facebook ads they recently clicked. The reason behind this is that many users will click an ad, but if they want to revisit it later it’s very hard to find since you can’t just search the creator’s profile. This latest update will enable the user to go back and see all the ads they’ve clicked under a “Recent Ad Activity” section of Facebook. 

      Why this matters...

Your Facebook ads can now be easily accessed again by people who obviously care the most. If potential donors go back to an ad of yours that they previously clicked, the value of that click is tremendous! It’s only a matter of time before Facebook lets you know WHO saved your ad and just how many times they’ve clicked on it. This is Facebook’s latest move to keep advertisers happy by increasing the likelihood that a user will complete a purchase, download a resource, or sign up for an event.

Topics: Social Media, Donor Engagement, Blogging

About Novus

Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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