The 4 metrics that show the effectiveness of your emails

GET A HEAD START ON CONTENT MARKETING IN 2018:

HANDPICKED BY TONY FRAGA

Here’s how to hit the ground running with content marketing in 2018. All of this is great information, but if you start too late it becomes much less effective. Mapping out your content strategy and basing decisions on data (not your gut feeling) will save you time and money in the long run.

Why this matters...

What your constituents were reading and engaging with in the early 2000s really doesn’t matter anymore. Matter of fact, it doesn’t matter what they were reading a couple years ago – it’s all about what they’re interested in and clicking to today. How do you know what that is? Look at the data and create content based on what’s driving traffic.

THIS WILL HELP YOU GET THE CREATIVE JUICES FLOWING:

HANDPICKED BY JULIA FABIAN

10 profound digital marketing trends you need to know about now. This article on Medium goes over some of the trends that are “less than obvious” that are believed to be around longer than just 2018. It covers everything from social media, to content, to chatbots, and everything in between, but with an interesting perspective.

Why this matters...

If your organization isn’t staying on top of trends and adapting your communication strategy accordingly, then you’re missing some real low hanging fruit. Not sure where or how to stay up with the marketing trends that really matter? Here’s a list with plenty of options – Novus hopes to make the list next year!

MEASURING THE EFFECTIVENESS OF YOUR EMAILS:

HANDPICKED BY ZACH BUSEKRUS

In the spirit of data, here is Simple Ways to Analyze Nonprofit Email Performance, brought to you by npengage. This post covers the four key data points to look at when evaluating your email efforts and determining if they need adjusting. Is it clear you need a change? This post also goes over how to do so without losing the voice and tone of your organization.

Why this matters...

Email marketing is at the core of every fundraising campaign, so take the time to make sure you’re doing it right. You could be missing subtle changes that will increase open rates, click rates, time spent viewing an email, and so much more. Ultimately, whatever drives donations is best, but you can’t afford to neglect existing donors in pursuit of new ones.