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I feel the need – the need to succeed

Posted on 1/10/18 10:04 AM

MAKE MARKETING MISTAKES AND LEARN FROM THEM::

HANDPICKED BY TERESA DE BREY

Making mistakes forces you to learn and adapt, and that’s how you create a better experience for your prospective constituents and donors. Here are The 6 Biggest Marketing Lessons HubSpot Learned in 2017. If you’ve considered making the switch to inbound marketing – or already have – this will benefit you greatly and challenge conventional thinking.

Why this matters...

Even if you aren’t aware of the mistakes you might be making, this post will show you what others have done wrong and then learned from. It may not align with what your organization believes works best, but being open to new ideas and techniques could improve your marketing – and most likely your organization will benefit from a different perspective!

IT’S NEVER TOO LATE TO START SOCIAL MEDIA:

HANDPICKED BY KELSEY WHITEHOUSE

Our favorite topic – we could go on for hours. The short answer: content that draws people in (like a magnet, instead of megaphone!). If you want to be a successful inbound marketer you will need to create content on a regular basis and tailor it to your audience to keep engagement high. These 9 Content Marketing Trends to Look Forward to in 2018 can help spur some creativity and get you on the path to create killer content that converts site visitors to donors.

Why this matters...

Content is the focal point of inbound marketing so without doing it properly you are more like to waste your limited time and budget , which most nonprofit organizations can’t afford to do. Yes, you’re probably already creating some content now, but you need to understand the trends that can help you create better content that actually develops visitors into donors. Here’s a step-by-step guide to get started.

CONTENT CREATION: CHECK! NOW WHAT?

HANDPICKED BY SHANE KEHL

Publish and promote your content in every way possible! One of the ways that we have found to be most successful from a view generation standpoint has been social media. Social media marketing can be tricky though because it’s always changing. Here’s what you need to know for 2018 when it comes to social media, however, this could change by the time you’re done reading this sentence.

Why this matters...

Social media advertising spend is up 60% year-over-year. That’s obviously not for no reason: it drives traffic, has a massive audience, allows for detailed targeting, and is much cheaper than many traditional forms of advertising. Create content tailored to what your audience wants, promote your content on social media targeting your desired audience, and record the results of each campaign to ensure the next one is even better.

Topics: Nonprofit, Social Media

About Novus

Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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Inbound Marketing for Donor Development

Learn how the process of inbound marketing can make a difference for your nonprofit. From attracting new constituents to creating advocates for your cause, the steps of inbound marketing can change the face of your donor development.

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