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Upgrade your email blasts with these 4 tactics

Posted on 8/16/17 9:13 AM

YOUR CONTENT SHOULD HAVE STRUCTURE:

HANDPICKED BY TONY FRAGA

Content gets held up all the time, but what if you need something like… yesterday? If you want to take a crack at writing something yourself, here are 7 frameworks for you to try your hand at. Each framework contains a short pros and cons section and a “pro tip” to help you maximize your writing and time.

Why this matters...

Maybe you won’t have to write something yourself, but mixing up your blog posts with different frameworks can provide a new look that engages constituents more. Having something fresh is always beneficial, especially when trying to interact with younger audiences who consume content all day long.

SNAPCHAT COPIES FACEBOOK AND NOW LETS YOU CREATE TARGETED ADS:

HANDPICKED BY ZACH BUSEKRUS

Facebook is notorious for taking others’ ideas and making it their own, but this time Snapchat stole a little something from Facebook. Snapchat has just added an advanced mode for ads manager, and it looks very similar to Facebook’s power editor. This allows marketers to target certain age groups, interests, location, and all the other trimmings that Facebook offers as well.

Why this matters...

Trying to reach potential constituents on Snapchat could be incredibly beneficial to your donor development strategy. Gen Z and Millennials are very active on the app and it’s a much different way to interact with them compared to other social platforms. If you just got super inspired, here’s where you can start!

HERE’S HOW TO UPGRADE YOUR EMAIL BLASTS:

HANDPICKED BY JULIA FABIAN

Marketing Land put together 4 simple tactics to upgrade the value of your email blasts. Many email blasts are seen as intrusive and just unwanted. Following the outlined tactics will give emails a sense of personalization and value that will engage the reader, rather than cause them to hit the delete button. The most important tactic in the article – according to your friends at DD – is to always include a call-to-action, which gives the reader something to click and pursue more information.

Why this matters...

When sending email blasts there are several things to consider before hitting the send button. You don’t want your contacts to get annoyed with your organization, and by sending them a flood of email blasts they’ll certainly lose interest and unsubscribe. Be personable and provide value – your organization has worked hard to build a following, don’t ruin it with careless email tactics.

Topics: Social Media, Facebook, Email Marketing

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Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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