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Want a crash course on nonprofit marketing?

Posted on 5/22/17 6:58 AM

HOW YOU FEEL WHEN YOU FINALLY GET ON SNAPCHAT TO SCORE “COOL MOM” POINTS ONLY TO BE BLOCKED BY YOUR CHILDREN:

HANDPICKED BY TERESA DE BREY

Left out — which is how you’ll feel soon if your organization doesn’t hop on the digital advertising bandwagon. If you wish to maximize this ride you’ll want to learn from the best - which is what HubSpot did by putting together the best advice for 2017 from top marketing experts. It all boils down to being creative and open to new opportunities. The prospect pool of potential donors is constantly experiencing disruptions and if you never take the time to try and adapt to what they’re looking at today you’ll be left in the dust.

Why this matters...

Your target audience will continue to become more tech-savvy, so don’t try and reach them through a print newspaper ad (or network television ad for that matter since 30 percent of millennials have snipped the cord). Stay on top of trends and how they’re consuming content. You don’t need to read every article out there, but checking in every so often to learn new methods and best practices can be extremely beneficial to growing your support base.

SEQUENTIAL ADVERTISING — AKA ANOTHER FACEBOOK USER STALKING METHOD:

HANDPICKED BY FRANKIE GARCIA

That may have sounded negative, but for nonprofits looking to grow it is a gold mine. Facebook’s new ad format, Sequential Advertising, will recognize when a user sees an ad and then show them the next ad in the series - which has been specified by the creator. There can be as many as four different ads in a series which should roughly follow this order: blog post, guide, case study, request for a donation.

Why this matters...

This format for future ads could be huge for nonprofit organizations! The types of content you use for each stage will vary depending on your campaign goal, but following the aforementioned model that offers more each time is a great place to start. Nurturing potential constituents is a key, and whether it’s through workflow emails or Facebook ads you’ll want to jump on board as soon as possible.

WANT A CRASH COURSE ON NONPROFIT MARKETING? HERE YOU GO:

HANDPICKED BY TONY FRAGA

There are so many ways to showcase your organization’s mission, but what are the best ways to do that today? These four should be your starting point: online, email, content, and mobile. You may have already started on a couple of these, but there is always room for expansion and testing. With a core strategy for each you will have essentially developed a backbone for the growth and promotion of your organization. The ways of yesterday will not attract the donors of tomorrow - plan accordingly.

Why this matters...

You’ve probably heard this a million times… “The only constant is change.” It’s overused, but it’s true and your nonprofit needs to adjust its strategy to adapt. It’s not just enough to be minimally present in these ad spaces, you need to be investing serious money there as well. Creating and promoting engaging content should be a continuous cycle for your organization, and if it’s not - here’s how to get started.  

About Novus

Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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Inbound Marketing for Donor Development

Learn how the process of inbound marketing can make a difference for your nonprofit. From attracting new constituents to creating advocates for your cause, the steps of inbound marketing can change the face of your donor development.

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