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You don’t need to be Martin Scorsese to make a good video

Posted on 6/14/17 7:14 AM

WHAT GOES UP MUST COME DOWN:

HANDPICKED BY TERESA DE BREY

Cable TV was “up” for a long time, but it’s finally coming down. This quarter cable TV is shaping up to have a historically brutal subscriber loss. Total subscribers is projected to drop 3.3 percent by the end of 2017 and by the end of 2018, another 4 percent loss. These numbers started dropping in 2013 and have decreased exponentially since then. Streaming TV services like Netflix, Hulu, and all those other services your kids beg you to pay for — and then give the login info to all of their friends, boyfriends, and girlfriends —  are replacing traditional television. For some reason people like content that is ad-free and lets you “skip” the intro credits — who’da thunk?

Why this matters...

This may seem pretty unrelated or maybe even like bad news, but it’s actually going to lead to a big opportunity for your organization. With this shift to platforms and streaming services, it opens the door to potentially draw more attention to your nonprofit and at a cheaper cost! Your donor audience isn’t really watching traditional TV, they’re on social – A LOT. This also means that you’ll want to start targeting the original content on these networks. 

YOU KNOW IT'S COMING, BUT IT STILL ANNOYS YOU WHEN IT HAPPENS:

HANDPICKED BY PATRICK ENG

Those ads that pop up when you’re getting to the good part of an article – just the worst. Google has decided to take a stand and will now be cracking down on sites with intrusive ads. This doesn’t mean that it will do away with all ads on websites; it will just rank sites with pop-up ads substantially lower as an attempt to discourage this type of placement. The ranking system is not exactly clear, but gearing up for more relevant and less intrusive ads is more important than ever.

Why this matters...

A large portion of your audience grew up with the internet and want their content as soon and as accessible as possible. If your nonprofit is using these intrusive ads — whether it be requesting donations or leading to a blog — then you’ll surely be penalized soon, and your search ranking may suffer in some areas. Start creating ads that are placed at the top or the side of a webpage, which should be relevant to your mission. Focus on creating promotions around content that are helpful and resourceful — not flashy and sales-y.

YOU DON'T NEED TO BE MARTIN SCORSESE TO MAKE A GOOD VIDEO:

HANDPICKED BY TONY FRAGA

Unless this is your first experience with Novus, you have probably seen us talk about video marketing quite a few times. Well, MarketingLand has outlined ways to shoot great quality video at low cost! These aren’t the “low costs” where it’s just a list of the cheapest agencies who will do it for you, they actually give you all the ways you can create great content in-house. Spoiler alert: All you really need is an iPhone, some natural light, and a steady hand.

Why this matters...

Most nonprofits don’t have the funds to hire someone to shoot great video for them, but with advancements of phone quality and cheap, yet efficient, cameras, there’s not much of a need for costly video work. By being able to shoot your own video with your own technology, you will save you hundreds of dollars per project. So, get out there and create some awesome content for your audience!  

Topics: Video, Digital Advertising

About Novus

Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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