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You have 90 days… Better get started!

Posted on 10/4/17 8:29 AM

HOW TO CREATE A BLOG POST THAT GETS RESULTS:

HANDPICKED BY KELSEY WHITEHOUSE

How do you know if your blog post is getting results? This HubSpot blog post details a few tips to get results, and how to adapt as the technology space continues to shift. One of their biggest tips, that has become exponentially easier, is knowing your audience. There are a plethora of free analytics tools that allow organization to track who is coming to their site and what they’re doing upon arrival. (Try Google Analytics if you haven’t yet)

Why this matters...

Many nonprofits are blogging and writing great stories, but very few are tracking the results and tailoring future posts to match their audience’s needs and wants. If you can start doing this, and doing it well, you will more than likely see an increase in blog traffic. Then you can start nurturing those readers into eventual donors with inbound marketing!

TWITTER IS GIVING SOME USERS 280 CHARACTERS:

HANDPICKED BY SHANE KEHL

Twitter has begun testing out 280 character tweets, up from 140, because they are getting increasingly desperate for more users and engagement. They plan on collecting data over the next few months before rolling out this feature to all users. Twitter has made minor character changes in the past to allow for a few more words to be squeezed into a tweet, but this is by far the biggest change yet.

Why this matters...

Two times the amount of characters means two times the amount of information which equals two times the amount of engagement, right? That’s still to be seen, but we think it’s highly unlikely. Stay tuned to Novus each week and we’ll be sure to update you when Twitter releases these 280 character tweet metrics.

KNOW THESE TRENDS BEFORE 2018:

HANDPICKED BY TERESA DE BREY

According to Neil Patel, these are three inbound marketing trends you need to master before 2018. If you have ever read one of his posts you are aware they’re incredibly long, so here are the three trends to make it easier for you:

  1. Guest blogging is king
  2. Long in-depth content is better
  3. Forms are phasing out

 

      Why this matters...

Most nonprofit organizations are completely unaware of these trends, but we’ve got your back ;). Learning more about these trends and being able to implement them will ensure you stay ahead, or at least on pace, with the ever-evolving marketing world. Want to stay on top of all the latest trends in real time? Subscribe to The Nonprofit Marketer.

Topics: Inbound Marketing, Twitter, Content Strategy

About Novus

Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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Learn how the process of inbound marketing can make a difference for your nonprofit. From attracting new constituents to creating advocates for your cause, the steps of inbound marketing can change the face of your donor development.

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