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If you don’t ask, you won’t receive. Here’s how to ask

Posted on 10/11/17 9:00 AM

YEAR-END FUNDRAISING, HERE’S HOW TO DO IT BEST:

HANDPICKED BY TONY FRAGA

Here’s a podcast featuring Sandy Rees, Founder of Get Fully Funded, detailing a few tips and tricks for year-end fundraising. One of the biggest takeaways from Sandy is that it’s your job to ask and their job to decide. If you’re trying to wrench a check out of their hand you’re not going to get it. If you have 20 minutes, listen to what she has to say because this is valuable insight from a very successful fundraiser.

Why this matters...

At the end of the year every organization is competing for the flood of donations that seems to pour in, but how can you draw attention to yours? If you don’t ask, you won’t receive. Be transparent, be motivational, and be goal oriented.

WE REFERENCE INBOUND MARKETING A LOT, SO HERE ARE SOME EXPERTS TALKING ABOUT:

HANDPICKED BY JULIA FABIAN

Just in case you’re sick of hearing us obsess over it, this may shed some light as to why we are in love with inbound marketing. This post contains thoughts and also videos from industry experts with companies such as GoToWebinar, Wistia, HubSpot, and Bitly.

Why this matters...

Inbound marketing is essential when trying to nurture potential donors because it’s a noninvasive way of displaying information and leaving them wanting more, and being able to find it easily. Every organization has different communications strategies, but one that should be common across the board is inbound marketing, and here’s why.

VIDEO STATISTICS THAT SEEM MADE UP THEY’RE SO CRAZY:

HANDPICKED BY ZACH BUSEKRUS

These numbers may shock you! This infographic details 127 facts you probably didn’t know about video, specifically video marketing. A section of the infographic covers the marketing metrics surrounding each social channel and the data shows how truly addicted to video people really are. If you don’t usually click our links, this is one you won’t want to miss!

Why this matters...

Video has only continued to grow over the years and it shows no sign of slowing down. Because that’s the case, your organizational efforts should reflect this trend. Millennials and Gen Z love consuming video content (everyone does, really), so here’s a simple 6-step guide to getting started.

Topics: Fundraising, Inbound Marketing, Video

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Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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