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Your nonprofit should be a brand, here’s why

Posted on 8/9/17 9:07 AM

IS FACEBOOK PLAYING FAVORITES?

HANDPICKED BY KELSEY WHITEHOUSE

Everyone knows faster isn’t always better, but Facebook will begin favoring faster pages by ranking them higher in users’ news feeds. This article highlights the fact that 40 percent of Facebook users who have to wait more than three seconds for a page to load will just leave the page. Slower pages will now receive lower impressions and thus less engagement in order to make room for better optimized pages.

Why this matters...

If the blog posts or landing pages you’re promoting on social media don’t load fast enough you will see a dip in social traffic. If you want to make sure your page is optimized, be sure to follow these best practices. Also, if you wish to test a page’s load speed you can do so with Google’s free PageSpeed tool.

YOUR NONPROFIT SHOULD BE A BRAND:

HANDPICKED BY TERESA DE BREY

Nonprofit Hub details why your nonprofit branding matters now more than ever. With so much marketing clutter in today’s world your organization needs to be recognizable. The end goal should be to get to a point where your brand can speak for itself. That being said, never sacrifice your mission in order to try and improve your branding.

Why this matters...

Having a solidified brand can open so many doors for your organization. It can make getting donors, constituents, and subscribers so much easier. One very important thing to remember when attempting to grow your brand is to remember that there is a difference between branding and marketing.

THE FOCUS FOR SOCIAL POSTS SHOULD BE ON AWARENESS, NOT ENGAGEMENT:

HANDPICKED BY SHANE KEHL

Years ago the name of the game for social media advertising was awareness, and then it switched to focusing on engagement, and now it’s back to awareness. Why? Because marketers are realizing that they have better success as an informational and helpful social account, rather than trying to be persuasive and salesy. Consumers are their own filtering machines – pushy content gets noticed and ignored almost immediately.

Why this matters...

Don’t be too worried about a social user who interacts with your content but takes no further action. They may have been a first-time visitor who has never seen your organization’s blog before. If they found the post helpful they will be back, but if they had been “pitched” to donate right away they may have been off-put and be less likely to revisit your site or become a constituent.

Topics: Social Media, Facebook

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Novus delivers new ideas and fresh marketing trends to the inboxes of nonprofit professionals every Monday morning. It's a short, funny, informative, and innovative email that helps you start your week "ahead of the game." Novus saves you from having to sift through dozens of articles, blogs, and media to find the stuff the actually matters most to your nonprofit.

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