The
Enrollment Marketer

3 Key Focus Areas for Your Next Digital Marketing Audit

No matter what kind of institution you are or the...

Dustin Ramsdell
April 8, 2025

The Higher Ed Marketer's Guide to Social Media Targeting

With over 2.96 billion monthly active users,...

Shane Kehl
July 6, 2023

Facebook Ads Still Work for Higher Education

Here’s something you’ve probably heard before:...

Shane Kehl
February 28, 2023

How to Create a Marketing Strategy for Student Recruitment

Which game seems more sophisticated to you:...

Shane Kehl
January 24, 2023

What are the Enrollment Marketing Benchmarks to Beat?

Here are the executive summary and quick facts...

Natalie Gleason
June 30, 2021

The 3 Biggest Mistakes in a Digital Advertising Student Recruitment Strategy

Facebook, Instagram, LinkedIn, Snapchat, Google...

Shane Kehl
September 2, 2020

How to Use LinkedIn for Higher Education Advertising

In the dynamic world of higher education,...

Shane Kehl
December 18, 2018

What Enrollment Marketers Need to Know About LinkedIn Lead Gen Ads

When was the last time you enjoyed filling out an...

Zach Busekrus
April 19, 2017

Why Facebook’s Latest Algorithm Change is a Big Deal for Enrollment Marketers

Last Tuesday, people around the globe cheered for...

Zach Busekrus
August 18, 2016