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Topic: digital advertising

The Higher Ed Marketer's Guide to Social Media Targeting

With over 2.96 billion monthly active users,...

Shane Kehl

Facebook Ads Still Work for Higher Education

Here’s something you’ve probably heard before:...

Shane Kehl

How to Create a Marketing Strategy for Student Recruitment

Which game seems more sophisticated to you:...

Shane Kehl

What are the Enrollment Marketing Benchmarks to Beat?

Here are the executive summary and quick facts...

Natalie Gleason

The 3 Biggest Mistakes in a Digital Advertising Student Recruitment Strategy

Facebook, Instagram, LinkedIn, Snapchat, Google...

Shane Kehl

LinkedIn Ads from Start to Finish — A “How To” for Enrollment Marketers

One common pitfall that enrollment managers make...

Shane Kehl

What Enrollment Marketers Need to Know About LinkedIn Lead Gen Ads

When was the last time you enjoyed filling out an...

Zach Busekrus

Why Facebook’s Latest Algorithm Change is a Big Deal for Enrollment Marketers

Last Tuesday, people around the globe cheered for...

Zach Busekrus

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