Have you ever wondered if all the brainstorming, writing, and editing that goes into creating/maintaining a blog is worth the impact it has on traffic flow to your site? In other words, have you ever wondered just how important blogging actually is?
Well, WordPress Developer Robert Ryan did what you shouldn’t and stopped blogging for 251 days in efforts to see whether any significant downturn in overall business would occur. And after over eight months of no blogging, Ryan saw very significant results. Two key highlights were that overall traffic to his site dropped 35 percent and organic traffic fell a massive 42 percent.
Here is his infographic (thanks, Ryan!) that outlines the key metrics of this no-blogging experiment:
So what’s the takeaway here? Content creation — specifically blogging — is incredibly important when it comes to generating site traffic and rising to a top spot in Google search results. If you’re not blogging, you’re essentially jeopardising your business.
Are you interested in learning more about developing successful blog techniques? Check out this guide to blogging for higher education marketers.