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Is blogging overrated? H. E. Double hockey sticks NO.

SOME PEOPLE THINK THE EARTH IS FLAT – THOSE SAME PEOPLE THINK BLOGGING IS A WASTE OF TIME: Blogging occasionally gets a bad rap, but HubSpot is here to tell you why ...
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Got 99 problems and content marketing is 98 of them

YOUR EDITORIAL CALENDAR NEEDS A MORE SOLID STRUCTURE THAN THE COLOSSEUM: Last week we talked about topic cluster methodology and pillar pages, so now we’ll move to ...
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Snapchat is breaking into the college market in a whole new way

YOUR PREMIUM CONTENT MIGHT BE HELPING YOU LESS THAN THAT UNPAID INTERN: All of those guides, eBooks, and infographics that you have hiding behind forms are not helping ...
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Ding dong ditch your boring pitch

YOUR PARENTS ARE OLD AND YOU STILL CARE ABOUT THEM: Just because something is old doesn’t mean it should be ignored – whether it’s your parents or blog posts! Here are 5 ...
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With Snapchat's Dropping Stock Price, They Should Rename It "Fall ...

WITH SNAPCHAT’S DROPPING STOCK PRICE, THEY SHOULD RENAME IT “FALL STREET”: The stock price for Snapchat has continued to drop, but there is some good news: Snapchat is ...
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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.

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