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Is blogging overrated? H. E. Double hockey sticks NO.

SOME PEOPLE THINK THE EARTH IS FLAT – THOSE SAME PEOPLE THINK BLOGGING IS A WASTE OF TIME: Blogging occasionally gets a bad rap, but HubSpot is here to tell you why ...

Got 99 problems and content marketing is 98 of them

YOUR EDITORIAL CALENDAR NEEDS A MORE SOLID STRUCTURE THAN THE COLOSSEUM: Last week we talked about topic cluster methodology and pillar pages, so now we’ll move to ...

Snapchat is breaking into the college market in a whole new way

YOUR PREMIUM CONTENT MIGHT BE HELPING YOU LESS THAN THAT UNPAID INTERN: All of those guides, eBooks, and infographics that you have hiding behind forms are not helping ...

Ding dong ditch your boring pitch

YOUR PARENTS ARE OLD AND YOU STILL CARE ABOUT THEM: Just because something is old doesn’t mean it should be ignored – whether it’s your parents or blog posts! Here are 5 ...

With Snapchat's Dropping Stock Price, They Should Rename It "Fall ...

WITH SNAPCHAT’S DROPPING STOCK PRICE, THEY SHOULD RENAME IT “FALL STREET”: The stock price for Snapchat has continued to drop, but there is some good news: Snapchat is ...

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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.


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