YOUR EDITORIAL CALENDAR NEEDS A MORE SOLID STRUCTURE THAN THE COLOSSEUM: Last week we talked about topic cluster methodology and pillar pages, so now we’ll move to structuring your editorial calendar with these pieces. This HubSpot blog post covers pillar pages and topic clusters from soup to nuts — then provides 5 steps for how to structure your editorial calendar to optimize for search.
Why you should care: Topic cluster methodology is a relatively new strategy that many universities are only just starting to take advantage of. To start maximizing all of your content and getting the most from all the work your enrollment marketing team has done, watch this video on topic clusters and start implementing this strategy as soon as possible.
UNDERPROMISE AND OVERDELIVER – YOU MIGHT BE DOING THE OPPOSITE: Are you one of the following? If so, then you need to read this article.
- Somewhat obsessed with audience building, but unsure what to do with it
- Someone who thinks that when it comes to marketing it’s “content vs advertising”
- Unsure which department is supposed to own the content
Why you should care: Content marketing is the lifeblood of today’s strategy for student recruitment. Even though content marketing has been vital for several years, the way you distribute content and how potential applicants interact with it changes rapidly. Here is how to scale your content marketing program in the world of constant change.
HERE’S WHAT YOUR KIDS ARE PROBABLY TALKING ABOUT THIS WEEK: You might be out-of-the-loop in some conversations when your kids are talking about Facebook, Snapchat, Instagram, and all the other social networks. You know what they are, but don’t have the time to stay up-to-date on all the latest changes. So, here are 5 new Facebook updates that maybe your kids don’t even know about yet — you can thank us for the “cool mom” points you get later.
Why you should care: Other than just to impress your kids, staying in-the-know can help improve your enrollment marketing strategy. Potential applicants are all over social, and it’s crucial that your university develop marketing strategies that leverage these new features in conversion-centric ways. Looking for some ideas on how to nurture the new leads you’ll be acquiring from social media? We’ve got you covered.