A MASTER’S IN “LEARN MORE: You’ve seen it a million times, and even after visiting a site for the hundredth time they still use a call-to-action with those two vague and overused words: “Learn More.” Simple adjustments that make CTAs more specific increase clicks – check out this post for some specific examples and how detailed language increases clicks.
Why you should care: Whether it’s to get more information, be taken to a landing page, download a guide, and so on, your university's site should have a variety of CTAs. Making them specific – like, “Download the Report” – is much more enticing than just “Learn More.” Try it out on a page or two and track the change in clicks then feel free to share your findings with us!
FOR THE TIMES THEY ARE A-CHANGIN’: Facebook is a powerhouse, but will it always be that way? This report shows that while other social networks are still trailing the social giant, as the years go by the gap is closing. Snapchat has been the talk of the town as of late, but not in the way they’d like, because of the recent updates and user experience changes. However, the next wave of your applicants love it and don’t even have a Facebook account.
Why you should care: Maybe Facebook has been a good lead gen tool for you, but what will you do when that is no longer the case? You can’t ignore social media all together just because Facebook is no longer as beneficial. Start preparing marketing strategies that include other platforms like LinkedIn, Instagram, and Snapchat, so when the time comes you’re ready.
EMAIL DESIGN OR EMAIL COPY: WHAT’S MORE IMPORTANT?: While both are vital and need to coexist, the design of an email is of utmost importance. Without a properly designed email, that’s both fluid and responsive, the copy in the email becomes almost irrelevant. People are opening emails on mobile devices more and more each year, while desktop opens are dropping. Are your emails mobile responsive?
Why you should care: The shift to mobile is only growing, and your emails need to be tailored to that. How? Follow these mobile email best practices and you’ll be ready to rock!