HEY SIRI, HOW ARE PEOPLE SEARCHING AND INTERACTING ONLINE? This question is one not many universities are asking, but that doesn’t mean you shouldn’t be. Here’s How Voice Automation Can Revitalize a Brand’s Website. This post dives into conversational SEO, your brand’s new voice, and the voice shopper – which has many parallels to your prospective students.
Why you should care: Altering your website to optimize for voice search isn’t something your university can do overnight, but you can do it piece by piece. Carve out sections of your site that are similar, or can even be merged, and then begin altering the content on the page to be more conversational and aligned with how a potential applicant would search using their voice.
DON’T LIMIT YOURSELF TO JUST HIGHER ED NEWS: You may think, what do I care about e-commerce news? While it may not be directly applicable to higher education, there are components that can be taken and implemented into your student recruitment strategy. For example, Instagram has launched payments for commerce, which again may not seem beneficial to you, but you have to think big picture.
Why you should care: As Instagram – owned by Facebook – continues to add new features that keep the user on the platform longer, it becomes a more valuable place to have a presence and a following. Not sure where to start? Here are 12 Ways to Boost Your Instagram Presence that will be sure to increase your following and allow your to attract the prospective students your university wants.
YOU CAN’T BEAT GOOGLE, BUT YOU CAN BEAT YOUR COMPETITORS: Google is an unstoppable force and it seems very unlikely that they’ll be “beaten” by anyone, but you can understand them enough to use their power to help you #SlayYourGiants. You should always be testing and analyzing your website to ensure it’s optimized for search. Here are The Top 12 SEO Tools of 2018, brought to you by our friends at HubSpot.
Why you should care: Take a look at your website traffic and the sources in which people are accessing your university’s site from. Organic search probably makes up a healthy portion of that traffic pie, but it can be much better. Use these tools to help your site attract more potential applicants from organic search – which has many great benefits, but the best is that it’s free traffic!