BREAKING DOWN SILOS IN HIGHER ED WITH SOCIAL MEDIA: Is your university suffering from a severe case of silo-itis? If so, then you’ll definitely want to read this LinkedIn post: Five Proven Ways Social Media Breaks Silos in Higher Education. Marketing and Admissions can use social media to encourage conversations with prospective students while faculty and Career Services can tap into social media to prepare future graduates for their careers.
Why you should care: Rallying around a common cause can increase the effectiveness of social media and provide a more uniform voice. If budget, content, access, etc. seems like an inter-university competition there’s certainly a problem. Learn more about breaking down silos with this webcast.
NOT MEASURING CONTENT IS LIKE NOT MEASURING INGREDIENTS FOR A CAKE: You’re going to take the time to bake, but you just eyeball the amount of each ingredient? You aren’t Buddy from Cake Boss, you need to check the measurements – and your content needs the same attention. HubSpot has created an infographic detailing 10 Easy Ways to Measure the Effectiveness of Your Content. Make decisions about content based on data, not gut feeling.
Why you should care: Create content that prospective students want to read, not what you think they want to read. And how do you do that? Take a look at the data behind each blog post and see which articles are getting read the most and leading to continued exploring of your site. Not even sold that you need content like that? Take a look at this!
SITTING AT WORK TWIDDLING YOUR THUMBS? START TWITTERING THEM INSTEAD: TechCrunch released that Twitter is introducing a new video-centric ad format. With the continual rise of video viewership, this is just the next logical step for Twitter, who is suffering a little bit at the moment from a lack of growth. This format is available to all users now, so get to creating!
Why you should care: Similar to Facebook ads, these video ads can be created with different goals attached: video views, website clicks, or awareness. With some short and sweet videos, you can be sure to get quality engagement, but the key is short and sweet. Twitter is meant for quick news updates and small bits of information, not an incredibly lengthy video detailing every aspect of your university.