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How can you be sure you’re giving prospective students what they want?

Posted on Mar 26, 2018

MAKE YOUR CONTENT WORK FOR YOU: You’ve created all this great content, but how do you make sure people interested in a particular topic see it? Smart content! What is smart content, you ask? It’s a module on your site that changes the offer depending on who is looking at the page. If someone is interested in interior design, you can set a list of rules so that when they visit your blog page they’re offered a blog post on interior design, rather than a generic post about business which may not interest them at all.

Why you should care: Personalization is becoming more and more necessary and this is just another way to tailor content that will ultimately drive traffic and conversions. Giving people content that is related to their interests – or even better, their program of interest – means that those clicks have even more value than most. Using smart content to nurture people through the applicant journey will increase the user's experience and also provide prospects with all the information they will need/want before applying.

CREATING INFOGRAPHICS FOR DUMMIES: You don’t need to be a designer to create a beautiful infographic. Here’s how to create engaging infographics in under an hour for non-designers! Operating out of templates and just inputting the information makes this process easy, while also having the look and feel of a uniquely designed infographic.

Why you should care: Infographics are great storytelling tools that break down the key information and show it in a visually appealing way. If you haven’t created one before, we recommend messing around with these templates and testing them out with your audience.

STEERING YOUR SOCIAL IN THE RIGHT DIRECTION: Do you have a social media strategy? What’s it based on? When do you post? Why do you post at those times? If any of these are reliant on “gut feeling” then there’s a problem. You should constantly be testing posting times and tracking which time frames get the most engagements, clicks, etc. and then alter your strategy. Here’s a general guide for when to post on social media (scroll to the higher ed section).

Why you should care: This report is meant to be a starting point and not an exact schedule for your university. Like we previously mentioned, start with these times if you don’t have a data-backed posting schedule already, and then make slight changes each week and track the difference in key metrics. Social is changing all the time, so is the way your prospective students use social, so your strategy needs to be evolving as they do.

Topics: Social Media, Content Strategy

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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.


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