CREATE ALL TYPES OF LEAD GEN OPPORTUNITIES: HubSpot has put together a list of 11 Tried-and-True Lead Magnet Ideas and Examples. These are the perfect trade off – site visitors give you contact information and you give them helpful resources to improve their understanding of a given topic.
Why you should care: It’s not always about your university. Being helpful can increase a prospective student's affinity for your university, but it's also important to produce content users want to consume because it will personally benefit them.
CONTINUE TO OPTIMIZE: Mobile is only becoming more widely used and shows no signs of slowing down. Despite recent reports that highlight the dip in year-to-year growth, the dominance and presence of smartphones is still growing. So, optimize your site for mobile because odds are that's what your potential applicants are using when they first see your website.
Why you should care: Think about all the searching and browsing you do on your mobile phone. The students you're attempting to win over are on their devices even more and browsing at a much higher rate. Make sure your university's website looks good and flows nicely on mobile, otherwise you may immediately lose a prospective student.
FINE SOME INFLUENCERS: Influencer marketing is booming.
Why you should care: This can be done in many different ways, but finding someone that aligns with a specific program or degree and getting them to buy into your content and promote it could be a student recruitment game changer. Finding loyal influencers could be the best marketing spend you've had in awhile – because those billboards aren't doing as much as you think.