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Is list buying coming to an end?

Posted on May 22, 2018

IS LIST BUYING A THING OF THE PAST? Well, not quite, but things certainly look like they may be headed that way. GDPR brings about its own concerns, which increasingly grow if you do heavy international student recruitment. Could a similar version of the new GDPR laws be coming to the United States? AdWeek pulled a few quotes, but no one can be 100% sure these days.

Why you should care: Unless you have $20 million to spare – the highest possible fine for violating GDPR laws – you have to be very careful with your purchased lists. If an EU citizen was to get an email from your university that they didn’t explicitly subscribe to, your university could be paying a hefty fee. If this type of law comes to the United States, there could be a huge shakeup in student recruitment strategies.

ORGANIC FACEBOOK POSTS HAVE LESS REACH THAN A T-REX: It’s changed over the years – for the worse. Your organic Facebook posts are getting less and less views by the day it seems, but is there anything you can do about it? Yes and no. You can improve your reach slightly with a few of these Facebook tricks and tips from HubSpot, but it’s not going to solve all your problems.

Why you should care: With Facebook reach getting closer and closer to zero, you need other ways to utilize Facebook and get access to the audience you want to reach. Like most things in life, to get what you want you have to spend a little money. Does this sound like something else you have to learn and then start doing? Just don’t have the time? We put together this helpful resource of what we’ve learned after 12 months of social media promotions.

GIVE THEM A REASON TO CARE: Your target audience puts you in a very interesting situation: they are very easy to reach, but very difficult to get loyalty from. So, how do you do it? Here’s what romance novelists can teach you about pleasing a tough audience. The main takeaway from this article is that you have to make readers care, and that will look different for everyone.

Why you should care: Student recruitment is a lot different than a brand trying to get someone to buy a single product. Even if that product is a few hundred dollars, that pales in comparison to the cost of tuition. You need to build trust and provide resourceful information in order to win over potential applicants, which also needs to happen on a consistent basis, not just one piece of content.

Topics: Digital Advertising, Facebook, Content Strategy

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