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Noam Chomsky + Terrible Twos = Facebook

Posted on Jun 25, 2018

DRIP SEQUENCES ARE OLD, BUT THERE’S A NEW WAY TO DO THEM: You’ve been using email drip sequences for ages, but now it’s being expanded to other channels as well. You guessed it, social media – here’s How to Do Drip Campaigns in Facebook Messenger. It allows you to create audience segments, variable tokens, personalization, and all that good stuff that you’re hopefully used to. The only real difference is that these sequences are happening in Facebook Messenger, where roughly 400 million people spend time every month.

Why you should care: Not all 400 million are prospective students, but you have to think about how engaged some people are when using messenger apps. Thousands of messages are flying around every second and in the average month 8 billion are shared between a person and a business. If users are willing to talk to a business, I bet they’re willing to talk to your university.

TO BE, OR NOT TO BE: Be. Be what? A content strategist. If you’ve been reading The Minute for even a week you know that we’re all about content, but we often stress that content shouldn’t be made for content’s sake. You need a strategy that wins with Google AND with your potential applicants. This post should help you take a step in the right direction or at the very least get you thinking how you can create more consumable content.

Why you should care: You must create content your audience cares about – not what you think they care about. Go look at your top five performing pieces of blog content, do they have anything in common? We bet they do. Don’t have a blog? Download this guide...like...yesterday!

FACEBOOK HAS PUT IT’S WHOLE HEAD IN THE COOKIE JAR: They can’t stay out of anything. They’re like a kid in their terrible twos who has the brain power of Noam Chomsky. They all of a sudden decide they want something and so they just go ahead and do it. What now you ask? They’re introducing IGTV, Instagram’s long-form video feature. We know what you’re thinking, won’t they have to change their name now that they’re not so “insta,” we’re waiting for that announcement, too.

Why you should care: You know this, Instagram is massive – especially with your potential applicants, so this is actually good for you. Well, it’s actually only good for you if you’re active on Instagram and have a social strategy surrounding it. Long-form video means more time on the app, we would guess more ads on the platform, and probably more users as well. The only reason you wouldn’t like this is if your competitors are out-performing you on Instagram.

Topics: Facebook, Instagram, Content Strategy

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Bringing you a 60-second update on the latest trends in Higher Education Marketing each Monday morning. We stay on top of everything happening out there — the tweets, snaps, blogs, newsblasts, etc. — and bring you a summary of the stuff that is actually worth reading.

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In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.


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