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Turns out Memorial Day wasn’t yesterday – whoops!

THE DATA – A BASIC CALENDAR – WOULD HAVE TOLD US THAT: What other simple mistakes are people making because they don’t bother to spend time looking at data? HubSpot has ...

Is list buying coming to an end?

IS LIST BUYING A THING OF THE PAST? Well, not quite, but things certainly look like they may be headed that way. GDPR brings about its own concerns, which increasingly ...

Here’s how to #SlayYourGiants today, and also tomorrow

HEY SIRI, HOW ARE PEOPLE SEARCHING AND INTERACTING ONLINE? This question is one not many universities are asking, but that doesn’t mean you shouldn’t be. Here’s How ...

Forget your significant other, you want Google to love you

FLOWERS AND CHOCOLATES MAY CUT IT FOR YOU, BUT GOOGLE IS GOING TO NEED A LITTLE MORE: You want Google to love you, but how do you force it to? This might come as a ...

Here’s the telescope to find your North Star 💫

YOU EITHER HAVE IT OR YOU DON’T, EITHER WAY IT’S ABOUT TO CHANGE: Your marketing North Star – what you look to for the answers to what’s working, what’s not, and how to ...

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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.


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