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YOU’VE MADE A WISE CHOICE, DID THE EMOJI LEAD YOU HERE? Here’s a list of the emojis that can increase your click-through rates. Emojis may seem childish or silly to you, ...

205 billion… Here’s how to stand out

NO CREATIVITY, NO PROBLEM: Subject lines can be tricky – you want to be informative, but also eye-catching and witty. Maybe you aren’t the most creative person in the ...

WTFacebook is happening right now!?

IF YOU KNOW WHAT YOU’RE DOING, YOU’RE NOT FREAKING OUT: The latest Facebook change has put most people in a tizzy, but in reality it really isn’t that bad – if you work ...

How can you be sure you’re giving prospective students what they want?

MAKE YOUR CONTENT WORK FOR YOU: You’ve created all this great content, but how do you make sure people interested in a particular topic see it? Smart content! What is ...

Here’s how to get more clicks from your calls-to-action

A MASTER’S IN “LEARN MORE: You’ve seen it a million times, and even after visiting a site for the hundredth time they still use a call-to-action with those two vague and ...

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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.


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