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Here’s what marketers are betting on in 2018 (besides last night’s ...

BETTING BUT NOT GAMBLING: It’s not gambling if you know you’re going to win, right? Automation, content marketing, and video are expected to be the most valuable ...

Don’t squash the creative bug

THANK THEIR BRAIN, THEY DID NOTHING: When a creative person comes up with an idea that is so outside of the box it makes you think, how did you do that? They didn’t ...

The government may have shutdown, but The Minute is stronger than ever

WHAT SNAPCHAT GIVETH, FACEBOOK TAKETH AWAY: In last week’s edition of The Minute we discussed how Facebook would be giving more of the News Feed attention to friends and ...

What does a sandwich, State Farm, and pessimism have to do with your ...

FLUFF IS FOR PEANUT BUTTER SANDWICHES, NOT YOUR CONTENT: If your content is always following the status quo then it is also screaming “we’re boring!” to your audience. ...

Here’s why you should keep making mistakes

YOUR RESOLUTION FOR 2018 SHOULD BE TO CONTINUE MAKING MISTAKES: Wait, DD wants my enrollment marketing team to make mistakes? Absolutely! Making mistakes forces you to ...

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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.


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