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You want students to do their homework, so do yours 👇

RECRUIT OR GET THE BOOT: Every enrollment marketing team knows how important the recruitment process is, but many don’t know what it really takes to maximize their ...

A 🐠 has a longer attention span than your potential applicants

WE SHOULD CHANGE THE NAME FROM “THE MINUTE” TO “EIGHT SECONDS”: Why? Because the average person has an attention span shorter than a goldfish – eight seconds. So, how ...

Tweak your enrollment marketing in 2018 or fall behind

SDRAWKCAB KROW: Sorry, it’s Monday morning, you may not have caught that – ”work backwards.” When creating content, start with the end in mind. Focus on creating a core ...

Personalization is pretty cool – here’s what it can do for you

WE DIDN’T TAKE THE TIME TO MAKE A SEPARATE EMAIL FOR EACH SUBSCRIBER: So, how’d we do it? As long as you don’t get too creepy, personalization can be a great driving ...

Higher ed silos are filled with sighs and lows

BREAKING DOWN SILOS IN HIGHER ED WITH SOCIAL MEDIA: Is your university suffering from a severe case of silo-itis? If so, then you’ll definitely want to read this ...

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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.


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