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The 6-second enrollment marketing gamechanger

Posted on Feb 19, 2018

GOOGLE MOBILE SEARCH WILL LOOK LIKE A SOCIAL PLATFORM: Don’t believe us? Google it ;)! It’s a holiday, you’re not in the mood to do unnecessary work – we get it – so we’ll help you out a bit. While this isn’t set in stone yet, it’s a very really possibility and with the dominance of social media in today’s world it seems all but inevitable. Check out the WSJ article above and take a look at how this may appear on mobile devices – if you’re feeling extra motivated you can start planning ahead.

Why you should care: As an enrollment marketer it’s your job to stay on top of marketing trends – and maybe that’s why you subscribe to The Minute – especially since you’re marketing to a relatively young audience who knows all the ins and outs of technology. This mobile interactivity could be a great way for your university to showcase certain programs or popular places around campus that will lure potential applicants in and give them a way to learn more.

YOU KNOW THE OLD SAYING ABOUT ASSUMING, BUT SOMETIMES IT HELPS: Leaving a few things up to the creative mind could actually benefit you in many ways. Check out these 6-second ads and see how very little content actually draws you in more than a usual content-heavy ad. How does this work? It turns out, six seconds is enough time to get a message across, but you vacate all the details and components that usually bore people. Make them think, interpret, and come up with their idea of you based on what they just saw.

Why you should care: Consumable content has been all the rage for quite a few years now, but incorporating that with video and the mind’s natural curiosity can work wonders. This isn’t to say all your content should be this brief – your prospective students definitely do need details before they apply, but top-of-the-funnel content served up in bite-size pieces will be an enrollment marketing gamechanger.

A QUICK HACK FOR YOUR DAILY TRACK: Save yourself some time and stop recording every data point known to man – they don’t all matter, but these metrics matter most for your bottom line.

Why you should care: Your bottom line? “Butts in seats.” Want to know how to get more butts in seats? You may need some help.

Topics: Enrollment Marketing, Content Creation, Digital Advertising

About The Minute

Bringing you a 60-second update on the latest trends in Higher Education Marketing each Monday morning. We stay on top of everything happening out there — the tweets, snaps, blogs, newsblasts, etc. — and bring you a summary of the stuff that is actually worth reading.

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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.

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