SOME PEOPLE ARE LAZY, BUT YOU NEED TO CATER TO THEM: MediaBrix conducted a study and found that less than 30 percent of people turn their phone to view horizontal videos. That being said, here are 3 things you should know about vertical video.
1. Vertical video is more prominent than ever among publishers
2. Most vertical video ads are 15-second spots
3. Entertainment leads the charge
Why you should care: More than 62 percent of the world’s internet viewers will watch videos during 2017. When viewing anything on mobile, potential applicants want everything to be done with ease and in a simplistic, yet stylistic way. Using vertical videos could increase average view time and also a more positive experience with the user, which always bodes well for your university.
THERE’S MORE THAN ONE WAY TO SKIN A CAT: This is a classic Tony Fraga quote, which applies to so many aspects of marketing and enrollment marketing in particular. An example of this can be seen in one of HubSpot’s latest blog posts: 10 Ways to Distribute One Piece of Content (Besides Social Shares). All the planning, research, writing, and editing that goes into a piece of content needs to be rewarded by sharing it in many different ways.
Why you should care: Content is king for enrollment marketers, so if you’re taking the time to create masterpieces, then take the time to promote it in a variety of ways. Sharing posts on social media is great, but there are so many other tactics that can lead to a higher number of views, and ultimately subscribers – that very well could become students.
AS FACEBOOK MARKETING TACTICS GET OLDER THEY REQUIRE MORE MONEY – JUST LIKE YOUR KIDS: Spoiler alert: one of the 10 ways to distribute content was influencer marketing, which according to DigiDay will get more expensive on Facebook. Facebook has been becoming a pay-to-play platform for quite some time now and this is just another step in that direction. Solely using organic posts will not get you the clicks you may have gotten in years past, and the number is going to keep shrinking.
Why you should care: If the number of clicks to pieces of content on Facebook keep shrinking, you’re not alone, but you do need to change your marketing strategy. Using your university's marketing budget for things like boosted post, Facebook ads, and Facebook influencer marketing is no longer a bonus – it’s a must!