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Turns out Memorial Day wasn’t yesterday – whoops!

THE DATA – A BASIC CALENDAR – WOULD HAVE TOLD US THAT: What other simple mistakes are people making because they don’t bother to spend time looking at data? HubSpot has ...
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Forget your significant other, you want Google to love you

FLOWERS AND CHOCOLATES MAY CUT IT FOR YOU, BUT GOOGLE IS GOING TO NEED A LITTLE MORE: You want Google to love you, but how do you force it to? This might come as a ...
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When two enrollment marketers go walking, the data should do the ...

PIPE DOWN, BOB, LET THE DATA DO THE TALKING: So, what is the data saying when it comes to how users are engaging with content, video, and search? Some of this ...
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What does a sandwich, State Farm, and pessimism have to do with your ...

FLUFF IS FOR PEANUT BUTTER SANDWICHES, NOT YOUR CONTENT: If your content is always following the status quo then it is also screaming “we’re boring!” to your audience. ...
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Here’s why you should keep making mistakes

YOUR RESOLUTION FOR 2018 SHOULD BE TO CONTINUE MAKING MISTAKES: Wait, DD wants my enrollment marketing team to make mistakes? Absolutely! Making mistakes forces you to ...
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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.

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