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What does a sandwich, State Farm, and pessimism have to do with your ...

FLUFF IS FOR PEANUT BUTTER SANDWICHES, NOT YOUR CONTENT: If your content is always following the status quo then it is also screaming “we’re boring!” to your audience. ...
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First steps for your 2018 enrollment marketing strategy

WE BUILT THIS CITY ON ROCK AND ROLL?: And you should build your university on content, content, and then a few more pieces of content. Here are 3 Content Marketing ...
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A 🐠 has a longer attention span than your potential applicants

WE SHOULD CHANGE THE NAME FROM “THE MINUTE” TO “EIGHT SECONDS”: Why? Because the average person has an attention span shorter than a goldfish – eight seconds. So, how ...
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Got 99 problems and content marketing is 98 of them

YOUR EDITORIAL CALENDAR NEEDS A MORE SOLID STRUCTURE THAN THE COLOSSEUM: Last week we talked about topic cluster methodology and pillar pages, so now we’ll move to ...
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“There’s more than one way to skin a cat”

SOME PEOPLE ARE LAZY, BUT YOU NEED TO CATER TO THEM: MediaBrix conducted a study and found that less than 30 percent of people turn their phone to view horizontal ...
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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.

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