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What does a sandwich, State Farm, and pessimism have to do with your ...

FLUFF IS FOR PEANUT BUTTER SANDWICHES, NOT YOUR CONTENT: If your content is always following the status quo then it is also screaming “we’re boring!” to your audience. ...
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Here’s why you should keep making mistakes

YOUR RESOLUTION FOR 2018 SHOULD BE TO CONTINUE MAKING MISTAKES: Wait, DD wants my enrollment marketing team to make mistakes? Absolutely! Making mistakes forces you to ...
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Read this and Cyber Monday turns into Cyber Funday

YOO-HOO – AMERICAN GRAD STUDENTS – WHERE ARE YOU?: New York University’s Tandon School of Engineering has an undergraduate and graduate program, but they look very ...
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You want students to do their homework, so do yours 👇

RECRUIT OR GET THE BOOT: Every enrollment marketing team knows how important the recruitment process is, but many don’t know what it really takes to maximize their ...
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A 🐠 has a longer attention span than your potential applicants

WE SHOULD CHANGE THE NAME FROM “THE MINUTE” TO “EIGHT SECONDS”: Why? Because the average person has an attention span shorter than a goldfish – eight seconds. So, how ...
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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.

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