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What does a sandwich, State Farm, and pessimism have to do with your ...

FLUFF IS FOR PEANUT BUTTER SANDWICHES, NOT YOUR CONTENT: If your content is always following the status quo then it is also screaming “we’re boring!” to your audience. ...

Here’s why you should keep making mistakes

YOUR RESOLUTION FOR 2018 SHOULD BE TO CONTINUE MAKING MISTAKES: Wait, DD wants my enrollment marketing team to make mistakes? Absolutely! Making mistakes forces you to ...

Read this and Cyber Monday turns into Cyber Funday

YOO-HOO – AMERICAN GRAD STUDENTS – WHERE ARE YOU?: New York University’s Tandon School of Engineering has an undergraduate and graduate program, but they look very ...

You want students to do their homework, so do yours 👇

RECRUIT OR GET THE BOOT: Every enrollment marketing team knows how important the recruitment process is, but many don’t know what it really takes to maximize their ...

A 🐠 has a longer attention span than your potential applicants

WE SHOULD CHANGE THE NAME FROM “THE MINUTE” TO “EIGHT SECONDS”: Why? Because the average person has an attention span shorter than a goldfish – eight seconds. So, how ...

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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.


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