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Personalization is pretty cool – here’s what it can do for you

WE DIDN’T TAKE THE TIME TO MAKE A SEPARATE EMAIL FOR EACH SUBSCRIBER: So, how’d we do it? As long as you don’t get too creepy, personalization can be a great driving ...

Higher ed silos are filled with sighs and lows

BREAKING DOWN SILOS IN HIGHER ED WITH SOCIAL MEDIA: Is your university suffering from a severe case of silo-itis? If so, then you’ll definitely want to read this ...

Finding potential applicants on social can be like playing Where’s ...

PROCEED WITH CAUTION: Facebook and Instagram seem to be ruling the social world – and they are – but not when it comes to Gen Z. Snapchat is twice as popular as ...

Snapchat Just Pulled A 'Switcharoo' on Facebook:

YOU NEED CONTENT BUT HAVEN’T HAD TO WRITE SINCE YOUR SENIOR THESIS: Content gets held up all the time, but what if you need something like… yesterday? If you want to ...

Social media took a step forward into 2010

THE TORTOISE DOESN’T ALWAYS BEAT THE HARE: Everyone knows faster isn’t always better, but Facebook will begin favoring faster pages by ranking them higher in users’ news ...

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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.


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