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Turns out Memorial Day wasn’t yesterday – whoops!

Posted on May 24, 2018

THE DATA – A BASIC CALENDAR – WOULD HAVE TOLD US THAT: What other simple mistakes are people making because they don’t bother to spend time looking at data? HubSpot has put together 10 Data-Backed Content Marketing Secrets to Use in 2018. Not only is this page helpful, but it also provides a unique way to present content and force visitors to interact in an entertaining way – much more interesting than a normal long-form page!

Why you should care: It’s very easy to think your content or website pages are performing well, or that they’re exactly what your audience wants. What’s more challenging? Looking at the data to determine what your prospective students are reading, interacting with, and converting on. Nothing worth it ever comes easy, so if you’re looking to really boost your online presence, you will take the time to review this data.

THE NEXT GREAT MEDIA PLATFORM IS _________: This may seem like it was written a decade or so ago, but it’s actually email – surprise! Seems pretty odd, considering most people say they dread email but as we just stated, the data doesn’t lie. This article gives an interesting perspective on email and the why behind its continued success even as social media seems to be taking over every other medium.

Why you should care: We often push the value of social media and a dynamic website that work in tandem and both have a very new and fresh vibe, but that doesn’t mean you should be neglecting other student recruitment tools – like email. Here’s how to make all of these components work together and ultimately lessen your workload by having content that users are looking for and using email to provide valuable information to your potential applicants.

DISENCUMBER WITH THE USE OF A NUMBER: Alright, just to be upfront, it’ll be quite a few more numbers than just one – it all depends how much you want to know. These 8 steps will give you a good understanding of why you need data and how you should use it. This article is geared for businesses, but these principles still hold true in higher ed. Pay close attention to step number five, which is something many universities really struggle with.

Why you should care: There is so much data out there, how do you know what is worth tracking and using to influence future decisions? Start with your bottom line and work backwards: what drove the applications, what content did they interact with first, how did they get there, and so on. These are the questions you need to be asking and getting the answers to in order to get actionable information back. Need help? Give us a call!

Topics: Content Marketing, Email Marketing, Content Strategy

About The Minute

Bringing you a 60-second update on the latest trends in Higher Education Marketing each Monday morning. We stay on top of everything happening out there — the tweets, snaps, blogs, newsblasts, etc. — and bring you a summary of the stuff that is actually worth reading.

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The Guide to Content Nurturing Workflows

In this guide, you will find 9 examples of Content Nurturing Workflows that show you detailed processes that leverage prospective student behaviors that are directly related to the content they are consuming. This data-driven method improves engagement and generates positive applicant conversion results.

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