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What does a sandwich, State Farm, and pessimism have to do with your marketing?

Posted on Jan 17, 2018

FLUFF IS FOR PEANUT BUTTER SANDWICHES, NOT YOUR CONTENT: If your content is always following the status quo then it is also screaming “we’re boring!” to your audience. Here are 4 Elements of Great Storytelling, Backed by Neuroscience. When you sign up for a weekly newsletter you don’t want the same style and content week in and week out, you want fresh content that draws you in and provides data-backed information. Leave the fluff to Kraft.

Why you should care: If you’re continually producing content with very little variation you’ll see a gradual drop in subscribers and traffic as long as it continues. Mix it up, do something different. What does that entail? Write on a trendy topic rather than something about your university, write a student testimonial if you haven’t done so in awhile, add some flair in your blog post (images, videos, gifs).

LIKE A GOOD PLATFORM, FACEBOOK IS THERE?: Facebook wants to show you more of the posts from people you care about, and less of the ads and clutter unrelated to you. The point of this is to increase user experience and enhance the relevance of content that you see in your news feed. Family and close friends will now appear at the top of your news feed, followed by less engaged friends, and then the random ads you’re used to skipping over..

Why you should care: This will be a big blow to many Facebook advertisers, and they will likely see a loss in engagement on Facebook ads. That’s not to say that your enrollment marketing team should give up, you just need to improve. So, what are the next best steps? Get super nitty-gritty in your targeting — otherwise your ad will fall to the bottom of the feed. Furthemore, make sure the content you’re promoting is relevant to your audience, which will increase engagement and thus improve your news feed ranking.

DA HEALTHY DOSE OF PESSIMISM?: You’re creating content, and that’s great – maybe. Is it any good? Take a look over this list of 27 Reasons Why Your Content Sucks and be the judge. If you can cross all these off as things you don’t do that’s a huge win! If you avoided all 27 please share your secrets because everyone can afford to learn how to do this.

Why you should care: Are you the big cheese? If so, no one else wants to tell you your content isn’t any good so they may just be writing what they think you want and not what your audience wants. Not the top dog? Go to the aforementioned big cheese with these tips and tricks – and data – as to why you need to switch up how you think about and write content.  

Topics: Social Media, Content Marketing, Facebook

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