FACEBOOK REACH GOING DOWN QUICKER THAN THAT GLASS OF WINE AFTER WORK ON FRIDAY: We don’t judge – we’re sure you deserved it! However, Facebook doesn’t seem to care too much, and is benefiting off the fact that total reach is coming to grinding halt. Ever since they switched up the algorithms to favor family and friends, this decline has accelerated, which drives reach down and prices up – just take a look at the chart in the above post.
Why you should care: It is far too easy to spend a large sum of money on Facebook and see absolutely no ROI. So, how can you minimize your Facebook ad spend but still get results that align with your marketing goals? Here’s what we do; feel free to take bits and pieces or just copy the whole thing, we’re just here to help you #SlayYourGiants!
YOU’VE BEEN HIT BY, YOU’VE BEEN STRUCK BY, A GOOGLE PENALTY: Sorry, Ms. Jackson, these penalties are for real. But, here’s How to Know if You’ve Been Hit With a Google Penalty (And How to Fix It). This HubSpot blog post covers what a Google penalty is, how to know if you’ve received one, and what you can do to reverse it.
Why you should care: The same way that you reject students that don’t perform well enough, Google rejects websites that lack the required credentials to be ranked. Want to know if your university is in danger of being penalized? Check out SEMrush and get a comprehensive report that goes through each page of your website.
FAST FACTS TO FAST TRACK YOUR FAST SITE: Here are 3 facts about mobile sites that should inspire you to test and update yours:
- It takes, on average, 15.3 seconds to fully load a mobile page
- A one second delay in mobile load times can impact mobile conversions by up to 20%
- 90% of organizations that invest in personalized consumer experiences agree it significantly contributes to increasing business profitability
Why you should care: It’s no secret that more and more website traffic is coming from mobile, but how can you be sure people are having a good experience? For starters, test your mobile page load speed with this handy Mobile Speed Scorecard. After that, browse it for yourself and ask a few questions: Is it easy to find what you want, are there content pathways, and are there prevalent conversion opportunities?