THEY GO TOGETHER LIKE SPAGHETTI AND MEATBALLS: Your email marketing strategy and your Facebook Messenger strategy – you need both.
Why you should care: Even you grad enrollment folks, your potential applicants are all over Facebook Messenger.
KYLIE JENNER CRUSHED SNAPCHAT: One tweet about disliking the app and the next thing you know, $1.3B in potential losses for Snapchat. But, the popular photo-messaging app is certainly making big changes to keep people coming back.
Why you should care: Snapchat is starting to turn into a bit of a marketplace. Will your university event registrations happen via Snap some day? I bet they do!
QUALITY LEADS – YOU WANT ‘EM, HERE’S HOW TO GET ‘EM: Four simple tactics and getting quality leads is as easy as shelling peas.
Why you should care: Because quality is better than quantity. Provide value for your enrollment marketing team and university, not just flashy numbers.