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You can literally read this in under a minute – and should

Posted on Feb 26, 2018

THEY GO TOGETHER LIKE SPAGHETTI AND MEATBALLS: Your email marketing strategy and your Facebook Messenger strategy – you need both.

Why you should care: Even you grad enrollment folks, your potential applicants are all over Facebook Messenger.

KYLIE JENNER CRUSHED SNAPCHAT: One tweet about disliking the app and the next thing you know, $1.3B in potential losses for Snapchat. But, the popular photo-messaging app is certainly making big changes to keep people coming back.

Why you should care: Snapchat is starting to turn into a bit of a marketplace. Will your university event registrations happen via Snap some day? I bet they do!

QUALITY LEADS – YOU WANT ‘EM, HERE’S HOW TO GET ‘EM: Four simple tactics and getting quality leads is as easy as shelling peas.

Why you should care: Because quality is better than quantity. Provide value for your enrollment marketing team and university, not just flashy numbers.

Topics: Snapchat, Facebook, Email Marketing

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Bringing you a 60-second update on the latest trends in Higher Education Marketing each Monday morning. We stay on top of everything happening out there — the tweets, snaps, blogs, newsblasts, etc. — and bring you a summary of the stuff that is actually worth reading.

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