RECRUIT OR GET THE BOOT: Every enrollment marketing team knows how important the recruitment process is, but many don’t know what it really takes to maximize their efforts. WorkZone put together a list of 14 higher ed marketing leaders who share their methods and successes. These words of advice focus on how digital marketing has changed — and continues to change — student recruitment.
Why you should care: “Your digital marketing still needs to sound like a real person. Write like you speak. Write like you want somebody to actually read it. Write like it’s not just another check mark on your to-do list. Make every word count. Because in a digital world with millions of words vying for each set of eyes, it does.” - Andy Shaw
SHORT AND SWEET: Engage consumers with writing that fits the device they’re on (hint: it’s mobile, now more than ever). When users are on their phone they don’t want to read paragraph after paragraph of plain text. Write short and simple sentences, space out your main points with section headings to break up the text, and use language they understand and can relate to. Oh, and did we mention the importance of photos and videos?
Why you should care: Not sure if your website is mobile-friendly? Head over to Google’s Mobile-Friendly Test and find out. Your audience is on their phone all the time, so stop focusing solely on what your site looks like from a desktop perspective because odds are it’ll also be viewed on mobile.
IN THE WORDS OF THREE DAYS GRACE: It’s not too late, it’s never too late. Here’s a crash course on social media marketing for beginners. Don’t think you’re a beginner? Maybe you should give this a look and know for sure. The real secret to social media success is to never stop learning because change happens on a daily basis in this space. Get to reading, experimenting, and tracking and let us know if you want to share any successes!
Why you should care: Like we said, social media is changing at a rapid rate, so staying on top of the latest trends can make a huge difference in your student recruitment efforts. If you know us well you know Tony Fraga is all about the inbound marketing funnel, so here’s how to use social media at every stage, brought to you by HubSpot and Bitly.