YOUR RESOLUTION FOR 2018 SHOULD BE TO CONTINUE MAKING MISTAKES: Wait, DD wants my enrollment marketing team to make mistakes? Absolutely! Making mistakes forces you to learn and adapt, and that’s how you create a better experience for your prospective students. Here are The 6 Biggest Marketing Lessons HubSpot Learned in 2017. If you’ve considered making the switch to inbound marketing – or already have – this will benefit you greatly and challenge conventional thinking.
Why you should care: Maybe you’re perfect and never make mistakes ;), so this post will show you what others have done wrong and then learned from. It may not align with what your enrollment marketing team believes, but being open to new ideas and techniques could improve your marketing – taking it from good to great.
INBOUND MARKETING SOUNDS PRETTY COOL, DOESN’T IT?: So what does it take? The short answer: content. If you want to be a successful inbound marketer you will need to create content on a regular basis and tailor it to your audience to keep engagement high. These 9 Content Marketing Trends to Look Forward to in 2018 can help spur some creativity and get you on the path to create killer content.
Why you should care: Content is the focal point of inbound marketing so without doing it properly you are wasting time and money, which many enrollment teams can’t afford to do. Even if you’re creating content now, there are still trends that can help you create better content or make it more impactful for your potential applicants. Here’s a step-by-step guide to get started.
DD TEAM, I ALREADY CREATE CONTENT… NOW WHAT?: Anything and everything. Every way you can disseminate your content, you should. One of the ways that we have found to be most successful from a view generation standpoint has been social media. Social media marketing can be tricky though because it’s always changing. Here’s what you need to know for 2018 when it comes to social media, however, this could change by the time you’re done reading this sentence.
Why you should care: Social media advertising spend is up 60% year-over-year. That’s obviously not for no reason: it drives traffic, has a massive audience, allows for detailed targeting, and is much cheaper than many traditional forms of advertising. Create content tailored to what prospective students want, promote your content on social media targeting your desired audience, and record the results of each campaign to ensure the next one is even better.