Have you ever been involved in a website redesign project for a nonprofit organization? If so, you’ve probably either developed P.T.W.D. — that is, Post Traumatic Website Design — or a habit of calling in “sick” anytime your board wants to begin a conversation about “updating the website.”
Here’s the good news: your distaste for this labor-intensive process of website redesign is not unique! Many organizations and web developers alike, dread website re-designs because of the incredible amount of time, creativity, and resources they inevitably wind up consuming.
A typical nonprofit website redesign project (depending on the size and scope of your website) comes with high upfront costs, lots of internal disagreement on design and content, and a plethora of technical issues. The blame, however, often doesn’t fall on the web-design company you’ve contracted, or your team member managing the project.
The frustration, headaches, technical issues, and pull-your-hair-out moments, should be credited to a flaw in the PROCESS and APPROACH of the project.
There’s a myriad of reasons why you want to avoid the traditional approach to website design, so we decided to create an infographic to help spell some of them out:
There Has to Be a Better Process for Website Redesigns...
Fear not! Your nonprofit does not have to follow the traditional approach to revamping your website. The new process that more and more nonprofit organizations are moving toward is Growth-Driven Design (GDD). This process offers a more scientific approach to design and allows you to continuously improve your website based on data and user behavior.