In the past several years, blogging has drastically changed.
Blogging is no longer just a way to obtain ideas for home improvement or gather tips for parenting. The blogosphere has become a place for organizations to share valuable and educational information about who they are and what their mission is.
Starting a blog and posting on it regularly has become a necessary component of a nonprofit’s overarching marketing strategy. We thought that we would help you out by creating a step-by-step guide on how to launch a blog for your nonprofit — from choosing a platform to writing your first post to planning out your blogging schedule to promoting your posts, we’ve got you covered!
Ladies and gentlemen, please place your right index finger on the top left-hand side of your mouse and get ready to click and download The Nonprofit Fundraiser's Guide to Launching a Blog!
By regularly sharing content that effectively and efficiently demonstrates a true understanding of the cause you serve, your organization will establish a positive reputation and be regarded as a true thought leader in your field. Answering people’s questions and providing clear information on what you do, why you do it, and how you do it will set you apart as a leader and help you to gain trust and credibility online.
Although getting started with blogging can seem daunting at first, when you break the process down, it is much more digestible. It's important to keep in mind the value of the work you are doing — and remember that the benefits far outweigh the work!