When it comes to forming a marketing strategy for student recruitment, the variety of options and avenues can be overwhelming. Getting all the information to prospective students throughout the application process can be hard to do in an efficient, effective manner. Both admissions and prospective students can feel this frustration.
If you are unsure where to start with refining your admissions process, here are 4 tips you can try out to make your admissions funnel smoother and more productive.
Simplify Your Application Process
One of the best student recruitment strategies is to make the application process as simple as possible. This leads to less frustrated applicants, making them more likely to finish their applications. To do this, make sure you:
- Review application requirements. Take a critical look and ensure all requirements are clear, concise, and easily understandable. Remove any unnecessary or redundant information that could confuse applicants.
- Eliminate unnecessary steps. Streamline your application and simplify the process by only asking for essential information, and avoid asking for the same information multiple times.
- Automate the process. Implement online forms and automate the application process as much as possible. Online forms not only make it easier for applicants to complete their applications, but also allow you to collect data more efficiently.
- Provide clear instructions at each stage of the application process to guide applicants smoothly toward completion. Break down the application into manageable sections and provide progress indicators to help applicants understand where they are in the process.
By simplifying your application process, you can attract prospective students to your school by making the process painless and user-friendly, preventing them from not completing the application due to frustration or confusion.
Leverage Technology in Your Enrollment Marketing Plan
One cannot stress enough the value of technology in admissions marketing. Technology can:
- Automate manual tasks and streamline administrative processes. Identify manual tasks that can be automated to save time and resources. For example, automate the generation of personalized email communications, document tracking, and scheduling reminders.
- Implement a robust applicant management system or CRM software to track applicant data, automate communication, and provide analytics. This saves time and helps your team focus on more strategic tasks.
Using CRM in Higher Education
CRM systems, such as HubSpot, offer a wide range of benefits for higher education institutions. They capture, manage, and track all sorts of data related to admissions, student engagement, alumni relationships, and communication/marketing efforts. Some key areas where a CRM can be invaluable include:
- Admissions management: A CRM follows the admissions processes for individual prospective students, ensuring that all necessary steps are completed.
- Student engagement and retention: By tracking student interactions and specific student needs, a CRM helps institutions identify areas where they can enhance engagement and support to improve student retention.
- Communication and marketing: A CRM allows you to segment contacts based on interests, demographics, and engagement levels, enabling you to personalize and target your communication and marketing efforts more effectively.
- Data analytics and reporting: With a CRM, you can track key performance indicators (KPIs) related to admissions and marketing, such as application completion rates, conversion rates, and campaign effectiveness.
Implementing a CRM system can significantly streamline your admissions processes and improve your overall student recruitment marketing efforts.
Personalize Communication in Your Admissions Funnel
Making communication feel as if it’s one-on-one is a powerful marketing strategy to attract students. Personalized communication demonstrates that you value each applicant and can help build a connection with them. Consider the following tactics:
- Utilize automated email workflows to send timely and relevant information to applicants at different stages of the admissions process. For example, send a personalized welcome email immediately after receiving an application, provide updates on the status of their application, and share information about campus visits or open house events.
- Incorporate personalization tokens in your emails and use smart content to address applicants by name and include specific details related to their application. This level of personalization helps applicants feel valued and acknowledged, increasing their engagement and interest in your institution.
By providing a tailored and personalized communication experience throughout the admissions process, you can create a positive impression and build a stronger connection with prospective students.
Implement a Data-Driven Approach
A data-driven approach is essential for optimizing your higher education marketing plan and identifying areas for improvement. By collecting and analyzing data throughout the admissions process, you can gain valuable insights and make data-driven decisions. Here's how to implement a data-driven approach:
- Collect and analyze data throughout the admissions process. Analyzing this data will help you identify bottlenecks and areas for improvement.
- Track metrics and key performance indicators (KPIs). By monitoring metrics such as the number of inquiries, applications received, and enrollment rates, you can gain a deeper understanding of your admissions funnel's effectiveness, identifying potential roadblocks and making data-driven decisions to optimize your admissions process.
- Regularly review and refine your processes based on data insights. Analyze the data collected to identify trends, patterns, and areas for improvement. Use these insights to refine your processes, optimize your admissions funnel, and make data-informed decisions.
By adopting a data-driven approach, you can fine-tune your admissions process, improve efficiency, and make strategic decisions to enhance your recruitment efforts.
How Recruitment Strategies for Colleges Make a Difference
Implementing the above tips can significantly enhance the efficiency of your admissions funnel. An optimized admissions funnel means a positive applicant experience and data-informed decisions that contribute to optimal outcomes.
Thorough, efficient, and effective admissions funnels play a crucial role in any higher education institution's ability to thrive. By streamlining your admissions funnel, you can create a strong recruitment strategy, attract dedicated students, enhance competitiveness, improve yield rates, and build long-term relationships with prospective students.
And we’re here to help! Schedule a meeting with one of our experts to see just how we can create a more streamlined and efficient admissions process.
Want to make sure you’re still adhering to enrollment marketing best practices?
Download DD Agency’s Enrollment Marketing Benchmark Report. Learn best practices in marketing campaigns to recruit students.