How to Create and Use Student Personas in Your Marketing
"Great marketing allows audiences to have a...
The
Enrollment Marketer 
Today’s Trends, Tomorrow’s Students
HubSpot vs. Slate: Higher Education CRM Comparison
HubSpot and Slate are two heavy hitters in higher...
Adjusting Enrollment Marketing Strategies in Light of FAFSA Hurdles
In higher education enrollment, unexpected...
Video Marketing Strategies for Student Recruitment
It’s no surprise that the rate at which people...
Three Common Traits of Effective Event Marketing Campaigns
As a higher ed professional, I don’t even want to...
How to Choose the Best CRM for Higher Education
For most higher ed institutions, managing student...
