The
Enrollment Marketer

Free Marketing Tools for Every Enrollment Marketer's Tech Toolkit

I’m not here to tell you that you need a CMS,...

Matthew Fall
November 1, 2024

How to Create Content By Leveraging Higher Ed Faculty

There’s a new normal for higher education...

Dustin Ramsdell
October 23, 2024

How to Create and Use Student Personas in Your Marketing

"Great marketing allows audiences to have a...

Melanie Trice
July 17, 2024

The Strategies Behind the Best College Websites

As a typical first entry point for prospective...

Tatiana Quiroga
April 17, 2024

HubSpot vs. Slate: Higher Education CRM Comparison

HubSpot and Slate are two heavy hitters in higher...

Matthew Fall
April 10, 2024

Adjusting Enrollment Marketing Strategies in Light of FAFSA Hurdles

In higher education enrollment, unexpected...

Kirby Wilson
March 11, 2024

Video Marketing Strategies for Student Recruitment

It’s no surprise that the rate at which people...

Casey Handzlik
January 17, 2024

How to Build a Strategic Enrollment Marketing Plan

The hardest part about building a strategic...

Tony Fraga
January 12, 2024

Three Common Traits of Effective Event Marketing Campaigns

As a higher ed professional, I don’t even want to...

Jamie Gleason
October 14, 2023